Hi, I’m Hayley.

I help mission-driven brands tell their stories and expand their reach.

Over seven years, I have built on my editorial background to work with clients in a range of industries—from pet media to sustainability and beyond. I specialize in content strategy and SEO optimization, helping websites rank higher and reach their audience. Along with conducting SEO audits and making strategy roadmaps, I have coordinated branded content for marketing campaigns, led freelance writing teams, and written and optimized website copy and marketing materials.

I live in Montclair, New Jersey. When I’m not working, I’m either writing fiction, running or playing tennis, hanging out with people I love, or petting my cat, Moonee. 🐈