🛠️ Portfolio in progress - more to come!
Recent Client Work
Cats.com
General Content Manager (April 23 - Dec 24) & Branded Content Manager
Scope: I managed the content calendar for Cats.com, working closely with the brand manager and founders to evolve our content strategy. I assigned articles to the content team and provided clear guidelines around tone, structure, and formatting. In 2025, I shifted into a client services role, managing branded content for campaigns.
Impact:
Audited top buyers’ guides and created update plans that boosted readability, UX, and rankings
Introduced standardized templates across content types, which made assignments easier for writers and improved site structure
Led monthly meetings for a 16-person content team, keeping everyone aligned and creating space for feedback
Played a key role in evolving site strategy and scaling operations as the team grew
Writing
Treehugger
Grass Fed vs. Grain Fed: Which Is Better for Cows?
Dairy Farming: Environmental Impact, Ethics, and Industry Outlook
It’s Beyond Time to Ban Horse-Drawn Carriages in New York City
The Egg Shortage Reflects a Cruel, Unsustainable System
What’s the Difference Between Cage-Free and Free-Range Eggs?
Is Cinnamon Toast Crunch Vegan?
Vegan Guide to Girl Scouts Cookies: 4 Vegan Varieties
Vegan Guide to Thanksgiving: Recipes and Tips for Plant-Based Eaters
MPWR Marketing
SEO Strategist
Scope: I handle ongoing SEO reporting and optimization for MPWR’s key clients. Along with regular webpage updates, I write and publish monthly blogs and track site performance. I also collaborate with team leaders to ensure SEO insights, as well as new AI SEO best practices, are built into each client’s broader content and marketing strategy.
Impact:
Regularly improve search rankings and organic traffic through on-page SEO updates
Write monthly blog posts and design new service pages aligned with keyword strategy and client goals
Identify SEO opportunities and gaps that lead to strategic and successful content investments