Hi, I’m Hayley.

Since 2018, my career has been full of pivots—from full-time staff writer and editor to fractional content manager to freelance SEO specialist—and through the years, there’s always been one constant: Telling stories that make an impact on their readers.

Today, I work as a content strategist and freelance business consultant, helping professionals reach their audience, optimize their content, and grow their business.

As a strategist, I audit websites and their copy, recommend new pages and keywords, manage content calendars, and develop roadmaps that support the company’s growth goals.

As a business consultant, I help creative freelancers navigate challenges—from landing their first client and building a website to deciding what to offer, who to work with, how much to charge, and more.

Work life aside, I’m a fiction writer, beginner photographer, coffee drinker, cat lover, and aspiring not-anxious person. I run a Substack called Working Creative, where I share stories about work beyond the 9-5 (my own and those of other working creatives). I live in Montclair, NJ, with my fiancé and cat, Moonee (pictured being cute).